The Secret to Successful Ad Sales in Rural America 

With hairdressers, it’s imperative
they understand isthmus, coax them away
from the nape of the neck. With car dealers,
be a bigger beast. Pitch the negative space
of the moon to a veterinarian. Take a walk.
Sometimes a client’s name will say itself
out of the tall grass or a blackbird.
With Indian tribes talk about the non-competition
of grasshoppers. Four o’clock is best.
In this town, people advertise only if they like you.
Once I sold a light in the window for $50,000.
 Are you discouraged? You must love them
more than they love themselves. 
If a prospect is rude tell them to go race a rainbow.
Imagine the eye lashes of your horse.
Pale against the dark. Say again and again,
I am a good person. Horses talk with their ears.
If the local hairdresser says $20 is too much
for a month of exposure to the shimmer of May say,
If you don’t have the money, I’ll give you the words.